Magnolia Acres

Farm Venue + Photography Studio

The Powerhouse Brand Transformation

January 2024 - June 2024

Building Functional and Bold Brands that work for you!

When I met Sherri for the first time she had invited me over to look at her soon to be studio. She wanted my professional opinion about the lighting and help her with a list of different things she might need in order to get it started. Well that 1 hour meeting turned into 3 hours and Magnolia Acres was born! Her and her husband owned an 11 acre property with a rich history and wanted to share that with the community. So we determined that the Powerhouse Brand Transformation Package was the best for her. This allowed me to create everything she would need in order to start her brand effectively. Website, Brand Photography, Social Media Creation and Management.

Our first step was diving deep into the essence of Sherri’s business. Through our discovery session, we uncovered their core values—

Community and Family: They wanted a place where stories are crafted and families flourish, fostering connections and nurturing bonds.

Creativity and Inspiration: They also wanted to inspire creativity, offering diverse settings that cater to various artistic visions, from photography to special events.

Preservation of History: Their beautiful farm house has a rich history and they wanted to share its stories and maintaining its charm to provide a unique backdrop for your memories.

Overall, Sherri desired for their brand to feel like a warm embrace – inviting, timeless, and deeply rooted in authenticity. A space where creativity could thrive, memories could be made, and families could grow together. Magnolia Acres embodies the charm of nature's beauty and the rich history of its surroundings, offering a setting where every moment feels personal and cherished.

Brand Design Overview

The centerpiece of their new identity, the logo, combines timeless typography, clean lines, and rustic elements to reflect their brand’s personality. The result is a design that feels elegant, timeless, and inviting.

We curated a color palette that balances a day at the farm and the beauty of an elegant wedding. Think Navy blue, Vibrant blue, Greens and soft gray tones, and rustic neutrals—perfect for a brand that’s both professional and inviting.

The font choices convey Clean and Elegant typography, featuring Cinzel and Lato. These fonts ensure the brand feels consistent and polished across all platforms.

Website Design

When working on the website, I wanted to make sure that the themes reflected the above values of the brand. Doing this, I incorporated contrast between light and airy and the weight of the dark accent colors.

I also used a variety of images of the location to promote the size and scale of the large property.

Social Media

Working on Magnolia Acres social media it was so important that the message of family and creativity flowed through their messaging and visual designs. I stayed true to their design elements and kept the brand welcoming and also elegant to attract the Event industry such as elopements and bridal showers. I also wanted to show off the space and all it has to offer photographers as well.